The Launch of a Lifetime

The Challenge

What started as a simple ask — introduce Volvo Trucks North America's biggest product launch in two decades — quickly evolved into something far more ambitious. The all-new Volvo VNL demanded more than a website refresh: a full digital showroom, a state-of-the-art 3D configurator, influencer marketing, a social campaign, and a keynote digital reveal delivered by Volvo Trucks' President. The launch set new records for visitors and engagement in January 2024, drove +108% in website users and views, and generated 950 VNL configurator builds in its first six weeks alone. The challenge was telling that story in a way that matched the scale of the effort — and helping secure the awards recognition the work deserved.

My Role

• —Produced and directed the case study film for Volvo Trucks
• —Collaborated with the design team and marketing director to shape the narrative
• —Captured the strategy, execution, and launch impact through dynamic storytelling
• —Delivered a promotional asset that contributed to multiple industry award wins