Privacy Policy Made Easy

The Challenge

Twitter wanted to educate users about its privacy policy in an engaging way. The challenge was turning something traditionally dry and dense into something people would actually want to interact with — without losing the substance.

Collaborating with the creative team at Code and Theory, I helped develop the concepts behind what became Twitter Data Dash — a retro-inspired game where each level unpacked a different aspect of the policy, transforming complex information into an interactive journey that was as entertaining as it was informative.

My Role

• —Worked closely with the team during early concepting for the campaign
• —Explored a wide range of game mechanics and game format directions
• —Early ideas contributed to the retro direction the team ultimately landed on