State Farm — Product Film
A Beacon of Simplicity
The Challenge
State Farm covers 1 in 5 cars on the road and offers home, rental, and life insurance — that's a lot of coverage to surface through a single app. Code and Theory's challenge was to streamline that complexity into something simple, practical, and modern. The result was a brand new digital platform that earned a 4.8-star App Store rating with over 250,000 reviews, the #1 ranking in Forrester's Best Digital Experience for Auto Insurance, and three Webby Awards for Mobile App. The new challenge: communicate all of that to the world.
My Role
- —Led production of a case study film showcasing the redesigned digital platform
- —Crafted a narrative that made complex insurance features feel clear and accessible
- —Highlighted the UX improvements and user-centered thinking behind the redesign
- —Delivered a film that helped State Farm communicate its digital evolution externally
- —Contributed to motion design work supporting the broader campaign
4.8★
App Store rating with 250K+ reviews
#1
Forrester Best Digital Experience
3x Webby
Winner for Mobile App
"Code and Theory doesn't start with the what. They start with the why. They consistently deliver work that drives impact, always with excellent pace and quality."
Vijay Yerraguntla — VP of Digital Experience, State Farm
Credits
Agency
Code and Theory
Design Director
Phil Hodge
Creative Director
Craig Kind
ACD
Jon Sontag
Motion Designer
Saulo Jamariqueli