Hacking Since Day One

The Challenge

Narus needed a promotional film that could cut through the noise of a crowded cybersecurity market — one where most brands lean on technical jargon and fear. The challenge was finding a way to communicate the company's depth and credibility while making it feel approachable, memorable, and distinctly human. The idea had to earn attention before it could earn trust.

My Role

• —Collaborated with Lincoln Street Studios to develop the concept and visual direction
• —Crafted a playful, fictional backstory of the founders — revealing how they'd been thinking about security since childhood
• —Developed a retro UI visual style that gave the film a distinctive, nostalgic aesthetic
• —Shaped a creative approach that brought warmth and personality to a typically dry category