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The Challenge

The Minnesota Star Tribune was at a critical crossroads — 158 years of journalism history and a future that demanded reimagining nearly everything at once: the technology, the design, the subscriber model, and the culture of the newsroom itself. Code and Theory delivered a comprehensive transformation in under six months, launching a platform that drove the highest traffic day in the Tribune's history and over 50M impressions in publications including The New York Times, Fast Company, Washington Post, Adweek, and Ad Age. The challenge was capturing the weight of that moment in a film — telling the story of what was at stake, what was built, and what it meant, in a way that matched the ambition of the work.

My Role

• —Led the production of a film documenting Code and Theory's partnership with The Minnesota Star Tribune, pulling together months of complex design, technology, and strategy work into a single, compelling narrative
• —Shaped the story around the real-world impact of the transformation — from the Tribune's storied history to a launch day that broke traffic records and generated 50M+ impressions across The New York Times, Fast Company, and beyond
• —Delivered a film that gave the agency a powerful way to communicate the scale of one of its most ambitious engagements, translating the technical and strategic depth of the work into something human and resonant