Mindbody Studios

The Challenge

When I joined Mindbody in 2015, the challenge was to build an in-house creative studio that could be a key driver in the company's growth — producing content that elevated the brand and moved the business forward across B2C and B2B audiences simultaneously.

The studio became the hub for some of the company's most ambitious projects — from Times Square takeovers to the annual "BOLD" event, where my team produced a 100-foot screen video with interactive dancers ahead of Michelle Obama's keynote. Over the course of my three years leading the studio (2015–2018), Mindbody grew revenue by 128% from $101M to $230M, expanded its subscriber base by 33%, processed over 30 million bookings, and completed five acquisitions — a period of growth the studio played a meaningful role in driving.

My Role

• —Founded and led Mindbody's in-house content production studio
• —Directed video, photography, and animation for B2C and B2B initiatives
• —Produced large-scale live event content including a 100-foot screen installation
• —Led creative for Times Square takeover campaigns
• —Built and managed a multi-disciplinary team of content specialists
• —Elevated Mindbody's brand presence across social and digital platforms