Built to Be Played

The Challenge

Ernie Ball wanted to launch their latest guitar releases with a visual campaign worthy of the instruments themselves. The challenge was capturing not just what the guitars looked like, but what made them special — the intricate details, the finishes, the craftsmanship that players recognize immediately and newcomers discover for the first time.

I partnered closely with the Ernie Ball team to produce a series of product videos that brought each model to life. By zeroing in on the artistry and unique design elements of every guitar, the series connected with loyal fans while drawing in a new audience — amplifying excitement around each launch and driving engagement across their channels.

My Role

• —Led production across a series of product launch videos for Ernie Ball
• —Shot each video as cinematographer, capturing the intricate details, finishes, and design features of every model
• —Edited the final cuts, shaping the pacing and tone to match the craftsmanship of the instruments