Canned Wine

The Challenge

Essentially Geared Wine needed visuals that showed their canned wine living in the real world — across a variety of settings, moments, and moods. The challenge was capturing a full day of content that felt genuinely spontaneous and lifestyle-driven, not staged, while consistently highlighting the brand's versatility and vibrant appeal across every frame.

My Role

• —Partnered with Makers & Allies to photograph a full day of festivities across a variety of locations
• —Captured authentic, engaging visuals that showcased the brand's versatility and lifestyle appeal
• —Delivered a library of content that resonated with their audience and brought the brand to life