You're My Favorite Client

The Challenge

A Book Apart needed a launch film for Mike Monteiro's You're My Favorite Client that went beyond a standard book promotion. The challenge was creating something that felt genuinely useful — a video that wouldn't just talk about the book, but actually inspire designers to put it in the hands of their clients, sparking better collaboration and conversation around its message.

My Role

• —Developed the creative concept, framing the film around designers sharing the book with their clients rather than simply promoting it
• —Shaped a narrative that emphasized the book's practical value and its potential to improve the designer-client relationship
• —Added depth to the promotion, inspiring engagement and conversation around the book's message